Ko te whāinga a OWON SmartLife he whakamahi i ngā hangarau hou hei whakatairanga i te whakamahinga whai hua o te pūngao, hei waihanga hoki i tētahi taiao kāinga "Kakariki ake, Ātaahua ake, Atamai ake", hei whakapai ake i ngā paerewa oranga, ā, hei whai wāhi atu ki te oranga o te tangata.

Ko "Te Pono, te Angitu me te Tiritiri" ngā uara matua e tohaina ana e OWON ki ō mātou hoa mahi o roto, o waho hoki, e hanga ana i ngā whanaungatanga mahi tahi pono, e whai ana kia angitu te katoa, kia whakapuaki hoki i tētahi heke mai kanapa.